Uber vs the Taxis

Geoff SimmonsEconomics

Regulation is important, but unless it is nimble and well managed it can become a bigger problem than whatever it was intended to solve. We’ve seen one example of that in with minimum parking requirements, but another, much bigger regulatory hurdle is faced by the disruptive ‘personal transport service’, Uber.


Where have you been? Uber is a smartphone app. It matches people who want a ride with people who have cars, cutting out the middle-man (i.e. taxi companies). In theory, anyone driving around would be able to pick up anyone who needs a lift.

Are you thinking what I am thinking? First up, taxi companies are toast – Uber is cheaper and easier to use (note: don’t call an Uber driver a taxi, they will be insulted). The flagfall tends to be around half that of taxi companies and the rate per kilometer – depending on the city – can be less than two thirds that of taxis. Uber drivers have flexibility over their shifts and are incentivized to drive in times of peak demand – because the rates are higher in those times. Taxi companies point out variable prices mean they might spike at times, but it is just the market in action, and helps ensure there are more drivers in peak times.

Car ownership might also go out the window too – why would you bother owning an expensive car in a city when you can get around cheaper and easier without it? For those living in the central city, Uber and public transport could encourage people to ditch their cars. Given that rates of car ownership and distance travelled have been flat in recent years, Uber could help maintain these trends or even help them head south.

But that doesn’t sound safe!

If you haven’t used Uber you probably think that doesn’t sound safe for either the driver or the passenger, a perspective that taxi companies are keen to capitalise on. What about assaults and passengers leaping out without paying? That is the genius in the approach. Thanks to credit cards loaded into the app, no cash changes hands. All users are registered and insured, and both drivers and passengers rate each other after each trip – so you can see the record of the driver or passenger before you agree to the trip. Drivers have background checks, and are banned if they do something dodgy. Like Trade Me, reputation is king.

It also depends on how you define safety. Uber claims it has some early wins in cities where it is up and running. They have seen falls in drink driving in the cities with an established network – for example a 10% fall in Seattle. It is simple economics – by reducing the cost of getting around, people are less likely to take the risk of driving drunk.

Uber is an ingeniously simple solution to a problem that in the past has required a whole raft of legislation. And now that legislation is part of the problem.

Legislated Monopolies

Given the safety risks with taxis, governments all around the world have regulated taxi companies. There are car checks, license checks, criminal record checks, cameras, GPS, and driver tests. Our regulation is not as bad as many countries, but it is still an issue, which is why it is currently being reviewed by the Minister.

According to Uber it can cost $1500 and take 1-3 months to get all the necessary paperwork together to become a licensed and endorsed driver. Clearly some of this is just red tape, but also some are the regulations that have risen up to safeguard the age old problem of taxi driver and rider safety. None of this regulation accounts for new technology, which has solved many of the safety issues to the satisfaction of many customers.

Again this is simple economics – the higher these barriers are, the fewer drivers there will be, and the higher charges will be to recoup the cost. Regulations are certainly needed for safety, but they need to be fit for purpose.

Taxi companies argue that Uber should face all the safety regulation that taxi companies face, but Uber argues they should be regulated on their outcomes rather than the processes they use. Regulating on process, as farmers argue on water quality, just reduces innovation and increases cost. Given the success of Uber around the world, and the sheer quantity of trips they have each day to test their procedures, their argument seems sensible.

It gets worse

If we take it to the logical extreme, a system like Uber could completely change the way we get around. Lets look at an example:

After the World Cup rugby final, thousands of tipsy rugby fans poured out of Eden Park and headed towards the centre of Auckland to celebrate. Public transport and taxis were overwhelmed despite the predictability of the situation. The private market stepped into the breach – private vehicle owners started offering people a lift into town – for a charge. It was convenient, logical… and illegal.

The safety issues in this example are obvious. But if these safety questions could be answered, you can start to see the potential for ‘ridesharing’. Around two thirds of journeys made only have a driver in the car. This is incredibly expensive for all concerned – not only in petrol but when you factor in the full cost of car ownership and parking. Then consider the wider social benefits from having fewer cars on the road; reduced congestion, accidents, carbon emissions and no need to build expensive new roads.

Despite all the effort to encourage carpooling it simply hasn’t caught on. At the moment people offering ridesharing are prevented from charging any more than the IRD standard mileage rate for cars – 77c per km. Coordinating this stuff is difficult, and why would you do it without something to gain? If this regulation was removed and a few simple safety checks put in place, then the power of Uber could be unleashed to help people move around more efficiently.

Technology may well provide the solution… again

Of course, all these regulatory barriers could one day be a moot point. With the rise of driverless cars, the potential exists to have a much smaller, more efficient car fleet. These unnecessary regulatory barriers pushing up the prices of road transport will only hasten the development of this technology.

Uber vs the Taxis was last modified: December 15th, 2015 by Geoff Simmons
About the Author

Geoff Simmons

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Geoff Simmons is an economist working for the Morgan Foundation. Geoff has an Honours degree from Auckland University and over ten years experience working for NZ Treasury and as a manager in the UK civil service. Geoff has co-authored three books alongside Gareth.